Site architecture — recommended

Three zones. One site. One door per audience.

A map of the public site for The Montessori Collective, the brand and project run by RoseBank Foundation. Organised around the three concentric purposes you described: promote the movement, explain the Collective, and gate the registered area for declared-intent users. Existing pages retained; new pages marked. Trust-first CRO posture throughout — single primary CTA per page, soft waitlist capture in the footer band.

Existing page, keep Existing page, restructure New page Gated (waitlist at launch)

Zone A Public · parent-facing

The Movement

Promote authentic Montessori and the member schools. Help a parent understand the method, recognise the real thing, and find an environment for their child.

Front door

Home index.html Restructure

Sharper movement framing. One primary CTA. Three audience doors retained.

For parents

Learn About Montessori learn.html

Parent's guide. Method, planes of development, how to recognise authentic Montessori, glossary.

Find a School find-a-school.html

Member directory with filters. Founding-cohort framing at launch.

School Profile (template) school-profile.html

Per-school page with the enquiry form. Capture-and-forward to school, CC the Collective.

Visit Checklist visit-checklist.html New

"What to look for when you walk into a Children's House." Printable. Downloadable PDF behind the waitlist later.

Zone B Site within a site · the Collective

About the Collective

Explain the body — the brand (The Montessori Collective) and the legal entity that underwrites it (RoseBank Foundation). Earn the trust of prospective founders, member-school heads, AMI guides, CSR funders, and the press. Heavy on transparency.

Who we are

Our Story about.html

What The Montessori Collective is, why now, the three layers (Incubator → Shared Services → The Mark). RoseBank Foundation introduced as the Section 8 entity behind the project.

Heritage heritage.html

Rose Banks cottage, Kodaikanal, Cosmic Education. The India-provenance thread.

The Mark the-mark.html

The published standard, the nine domains, the three clocks.

How we work

Governance & Transparency governance.html

RoseBank Foundation — Section 8 form, board, policies, founder-school accountability. The legal-entity page.

How We're Funded funding.html New

Sources of money. What we will and will not accept. Annual disclosures plan.

Press & Media press.html New

Press contact, brand assets, founder bio, fact sheet. Quiet today, important when the Mark launches.

For educators & founders

Become a Guide become-a-guide.html Split out

Navigator only. AMI training pathway in India. Register interest for future opportunities at member schools.

The Incubator incubator.html Split out

Promoted from a sub-section to its own page. The platform pitch for AMI-trained directresses ready to lead their own school.

For Member Schools member-schools.html New (year-two)

Membership landing for existing authentic schools. Light at launch; expands when the Mark goes live.

Get involved

Support support.html

Founding members, advisors and board, funders / CSR, in-kind.

Contact contact.html

General enquiries, role-routed.

Zone C Gated · declared intent

The Registered Area

Waitlist only at launch. A single door that captures email + role, sets expectation, and segments the list for future role-routed content (course directory, founder pack, member resources, parent toolkit).

Launch surface

Join the Waitlist join.html New

Single form. Email + name + role: parent · aspiring guide · prospective founder · existing Montessori school · supporter / funder / press.

Confirmation (role-routed) join/thanks.html New

Personalised "what we'll send you and when" by role. No false promises of immediate access.

Behind the gate · phase 2

Montessori Course Navigator /dashboard/courses Gated

For aspiring guides. Full AMI India pathway, cohort dates, intros.

Founder Pack /dashboard/founder-pack Gated

Incubator application, financial templates, unit economics, model school plans.

Parent Toolkit /dashboard/parent-toolkit Gated

Visit checklist, glossary PDF, authenticity markers, shortlist saver.

Member-School Resources /dashboard/members Gated

Mark application packet, assessor guidance, peer directory.

Naming · locked 2026-05-22

Brand-first in public. Foundation-first in legal copy.

The Montessori Collective

The public-facing brand. Lead with this in page titles, hero copy, social, press, member-school co-branding, parent-facing material. Wordmark name.

RoseBank Foundation

The Section 8 legal entity. Appears on governance, financial disclosures, donation receipts, contracts, formal documents. Visible on the site as "An initiative of RoseBank Foundation" in the masthead and on the legal pages.

Recommended masthead stack

The Montessori Collective
An initiative of RoseBank Foundation
Section 8 Not for Profit

Existing pages need updating

Every HTML page now leads with "The Montessori Collective / An initiative of RoseBank Foundation" — site-wide rename pass completed 2026-05-22.

Primary conversion flows

Four paths the site must make obvious.

Each flow has exactly one primary CTA at its end. Everything else is either trust-building (governance, heritage, the Mark) or honest deferral (waitlist).

1 · Parent looking for a school

Home → Find a School → School Profile → Enquiry form (school + CC the Collective)

Primary CTA on Home for this audience: "Find an authentic Montessori environment." Capture-and-forward, never centralised admissions. The Collective sees the funnel; schools own the relationship.

2 · Aspiring guide (career switcher)

Home → Become a Guide → Learn (method) → Join Waitlist (role: aspiring guide)

The Collective does not train. The page is a navigator to AMI India / Hyderabad and other AMI centres; the waitlist sign-up is "let us know when member schools have positions and intern roles."

3 · Prospective founder (AMI-trained directress)

Home → The Incubator → The Mark → Governance → Join Waitlist (role: prospective founder)

This is the audience your platform-as-product framing is built for. The Incubator deserves its own top-level page, not a sub-section of For Educators. The Mark and Governance pages do the trust work.

4 · Funder / CSR / advisor

Home → About the Collective → Governance (RoseBank Foundation) → How We're Funded → Support

No waitlist for this audience — Support is the right end-point because the asks are concrete (founding members, advisors, funders, in-kind). The trust scaffolding (RoseBank Foundation governance + How We're Funded) matters most here.

Trust-first CRO principles

The conventions this site will and will not adopt.

One job per page.

A single primary CTA, sized and coloured to stand out. Secondary actions are present but de-emphasised.

Audience doors on the home page.

Three doors retained: parent, aspiring guide, prospective founder. Doors match the nav, match the H1 on the destination page.

Persistent soft waitlist capture.

A footer-band sign-up on every page. One field (email). Role chosen on the next screen, not on the band itself.

Scroll-end re-engagement.

Heritage, The Mark, and Learn end with a role-specific CTA, not a dead stop. A reader who's spent five minutes on Heritage is qualified.

No pop-ups, no exit-intent, no urgency tactics.

The brand exists to defend authenticity. Conversion gimmicks read as the opposite of authentic.

Honest deferral.

"Founding cohort opening [date]" beats "0 schools listed." "We'll write when the Mark goes live" beats empty placeholder pages.

Trust signals stacked early.

Section 8 in-formation, governance link, founder accountability, AMI lineage. Visible above the fold or in the first scroll.

Match-quality scent.

Nav label = page H1 = primary button copy. A visitor who clicks "The Incubator" lands on a page that opens with "The Incubator."

Reserved social-proof slots.

Founding-coalition logos, advisor bios, member-school count — slots exist now, filled as the coalition signs on.

Vocabulary discipline.

Guide, Children's House, work, prepared environment, three-hour work cycle. Never preschool, teacher, activities, playtime. This is what the brand is selling.